Zopa Bank

Head of MarTech & CRM | Feb 2026 - Aug 2026

• Led MarTech and CRM architecture, roadmap and rollout.
• Developed in-house AI tools for targeting, personalisation and campaign intelligence; supported adoption across teams.

LIPTON Teas and Infusions

Global MarTech Product Owner | May 2024 - Feb 2026

• Led global PIM and DAM delivery, including vendor evaluation and selection.
• Applied AI to content workflows and data quality, with taxonomy governance and GDPR requirements.

Mars

Global MarTech Product Lead | Oct 2022 - May 2024

• Defined global MarTech architecture and led delivery across dozens of markets.
• Owned AdTech delivery and rolled out Salsify PIM and Bynder DAM.

Lipton (formerly Unilever's tea business)

Global MarTech, Analytics & Data Product Owner | Aug 2021 - Oct 2022

• Led CRM, customer data, consent and analytics platform strategy.
• Owned vendor selection and implementation planning across global and local markets.

Solution architecture

Integration design, data flows, platform evaluation and delivery planning.

Data and customer technology

CRM, CDP, audience activation, measurement, taxonomy and governance.

AI-native advisory

Local and cloud models for application building, solution evaluation and client advice. Focus on model suitability, information boundaries and human review.

Product and transformation

Product roadmaps, global operating models and adoption across business, product and engineering.

AI application and agent systems

AI & application architecture | In development

I am developing systems that use local and cloud models to help people create applications and carry ongoing work forward. The product work explores how context, model choice and permissions can sit around a task, with people able to review what an AI system proposes.

The architecture separates application state from the model doing the work. I am exploring how to route tasks between local and cloud environments, give agents a defined scope and make proposed actions understandable before approval.

Model orchestration, information boundaries, user-controlled workflows and application design.

A platform for running websites

Digital operations | Platform in development

I have built website hosting and management tools, and am extending them into a shared workspace for clients and delivery teams. The work brings together content changes, versioning, form testing and review before publication, so running a website becomes a clearer ongoing process.

The product follows a change from the initial request through editing, checks and approval. Client portal work adds conversations, review steps and controlled AI assistance. Public websites are deployed; newer studio and portal capabilities remain in development.

Publishing workflows, client collaboration, platform integration and operational quality.

A workspace for market research

Research & decision support | Deployed application

I have developed an application that brings market data, charts, portfolio context and research into one workspace. It combines structured analysis with AI-assisted research, alerts and a reviewable record of the information behind a decision.

The work connects data ingestion, chart indicators, scheduled analysis and source-linked research. Model evaluation and explicit handling of missing or uncertain evidence help distinguish a supported observation from an interpretation. Further agent and research capabilities are being developed.

Data integration, evidence-led AI, model evaluation and decision-support workflows.

A workspace for business finances

Business operations | Deployed application

I developed a workspace that brings financial records, invoices, reporting and document review into one product. The work covered the application structure, onboarding and the decisions needed to make complex financial workflows understandable.

I shaped the journey from reviewing a record or document to understanding it in a report. The architecture gives the product its own account and data boundaries. Optional bank-feed, billing and AI integrations remain separate from the deployed core workflows.

Application architecture, data boundaries, document workflows and product simplification.

Analytics and campaign measurement

MarTech & measurement | Deployed tool

I built a reporting tool connecting website activity with campaign attribution. It brings tracking and campaign reporting into a clearer view, with internal and automated test traffic excluded so teams can distinguish visitor activity from their own checks.

The work follows an event from capture through campaign identifiers and traffic exclusions to reporting. Filtering is part of the measurement process, with a way for site owners to exclude their own visits and keep routine testing out of the results.

Event collection, attribution, data quality and reporting design.

Tools for teaching and pupil progress

Education | Working demo

I created a teacher-facing demo connecting lessons, pupil feedback and adaptations. It explores how to make classroom observations easier to record and turn them into useful context for planning the next lesson.

The workflow links lessons, objectives, observations and adaptations using demonstration data. Product exploration considers how AI could support planning and progress review while keeping the teacher in control of the interpretation.

Workflow design, connected information and teacher-led AI support.

Upfield (formerly Unilever's spreads business)

Global AdTech Product Lead | Jul 2020 - Jun 2021

Global audience activation, segmentation, taxonomy and regional training.

Barclays UK

Digital Marketing & Analytics Management | 2018 - 2019

Salesforce DMP rollout across 30+ markets; 36% cost-per-engagement saving.

The Guardian

Analytics & Digital Marketing | 2012 - 2018, two engagements

Analytics and reporting using BigQuery and Google Analytics.

Moonpig

Digital Marketing | 2017

Analytics transformation and marketing reporting.

Sky UK

Analytics & Insights | 2015 - 2017

Audience insight supporting product and marketing decisions.